Weekend escapes
Short, carefully paced journeys designed around one strong base or a small number of genuinely worthwhile stops.
Micro adventures
Your journey.
Your Britain.
Plan a weekend escape or a longer journey across Britain, then discover the remarkable places you might otherwise drive straight past.
Short breaks
Turn a free weekend into somewhere new.
Longer adventures
Build a week or two around the places worth discovering.
Beyond the obvious
Find worthwhile stops between Britain's better-known destinations.
Discover the journey
Some of Britain's best places are not the places you originally planned to visit.
Britain Undiscovered is being built to help you find those places — the towns, landscapes, heritage, experiences and worthwhile diversions that can turn a route into a holiday.
How do you want to travel?
Curated by Britain Undiscovered
Your route · BU discoveries
Follow one of ours — or create one of your own
Some travellers want a carefully considered route they can simply follow. Others already know where they are going and want help finding the places between. Britain Undiscovered is being built for both.
Explore our road trips
Our curated journeys will combine familiar destinations with the quieter places, memorable stops and genuine discoveries that make the road between them worth travelling.
As the Britain Undiscovered destination estate grows, these routes will become detailed, day-by-day holiday plans rather than simple lists of places.
Build your own road trip
Already know where you want to start and finish? Our road-trip planner is being designed to show you worthwhile Britain Undiscovered places close to your route.
Add the stops that interest you, reshape the journey and create a route that becomes genuinely yours.
Trips for different amounts of time
2–3 nights
4–5 nights
7 days
10–14 days
A road trip doesn't need two weeks
Sometimes discovering somewhere new means crossing Britain. Sometimes it means finding somewhere extraordinary within a couple of hours of home.
Short road trips
Enough time to link a city, countryside and one or two discoveries without spending most of the break behind the wheel.
More time to exploreOne-week adventures
Regional journeys that allow several overnight bases, stronger discoveries and a genuine sense of travelling through a part of Britain.
Regional journeysBig Britain journeys
Longer itineraries linking cities, landscapes and last-mile discoveries into a complete British road trip.
The bigger adventureTell us where you're going. We'll help reveal the Britain in between.
The future Britain Undiscovered road-trip planner will start with your route rather than replacing it. Enter the places you already want to visit and the planner will surface carefully selected BU destinations that lie naturally around your journey.
1 · Choose your route
Enter your start, finish and any places already on your list.
2 · See the journey
Your route is shown on the map.
3 · Discover places
BU suggests worthwhile stops near the route.
4 · Make it yours
Add discoveries and reshape the road trip around you.
An example
The route you planned may not be the route you finish with
Imagine you are travelling from Birmingham to London but want to spend time on the south coast first.
Your original journey
Birmingham
→
Bournemouth
→
London
Britain Undiscovered might reveal somewhere else worth considering.
A historic city, unusual attraction, memorable landscape or worthwhile overnight stop close enough to your route to improve the trip rather than complicate it.
A historic city, unusual attraction, memorable landscape or worthwhile overnight stop close enough to your route to improve the trip rather than complicate it.
Birmingham
→
Bournemouth
→
A BU discovery
→
London
Why road trips?
Because the journey can be part of the holiday
Britain is compact enough for very different places to sit surprisingly close together. Road trips give you the freedom to connect the obvious destinations with the smaller discoveries between them.
For visitors to Britain
Build a larger holiday around the places you already know, then discover what lies between them.
For people who live here
Turn a weekend or short break into an excuse to discover somewhere you've never considered before.
For curious travellers
Travel for the places themselves, not simply the fastest line between start and finish.
Start discovering now
The road-trip planner is coming. Britain is already here.
While we continue building the planner and our curated road trips, explore the cities and regions already inside Britain Undiscovered and begin finding the places that could shape your own journey.
Britain Undiscovered Road Trips
Don't just travel through Britain. Discover what's on the way.
Our road trips will be built around worthwhile places, realistic journeys and the freedom to make the route your own — whether you have a weekend, a week or a much bigger adventure ahead.